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Before You Buy the Place in Florida

Before You Buy the Place in Florida

July 31, 2026

Every winter, a version of the same conversation happens in my office. A couple is a year or two from retirement, they've been going to the same stretch of Gulf coast for a decade, and they want to make it permanent. Sometimes they've already found the place. Sometimes they've already made an offer.

I've had clients buy a vacation home and love it. It becomes the place the whole family gathers, the best money they ever spent, and I'd tell you their story if this were an article about buying.

But I've also had a couple of clients sell the place within a year of buying it.

Not because anything dramatic happened. In one case the location simply wasn't what they thought it was once they were there for months instead of weeks. In another, life moved. And selling a house you bought twelve months ago is an expensive way to learn something — between transaction costs on the way in and the way out, you can give back a meaningful chunk of the purchase price before you've had a single good winter there.

What both of those clients had in common is that they never tested it first.

The Costs That Don't Make it Into the Conversation

The purchase price is the number everyone anchors on. It's rarely the number that matters most.

Property taxes. Insurance, which in coastal markets has been rising fast enough to reset the math on its own. HOA dues, plus the special assessments nobody budgets for. Maintenance on a house you're not standing in for nine months a year. Somebody to watch it while you're away. Utilities that run whether you're there or not.

Add those up and the annual carrying cost of a second home routinely lands in the range of several percent of the purchase price. Every year. Before the property appreciates a dollar.

Then there's the cost that never shows up on a closing statement: the down payment itself. That's capital. Parked in a house, it isn't invested, isn't liquid, and isn't available for anything else your plan might need. If you're putting $150,000 down, the question isn't only "can I afford this?" It's "what else was that $150,000 going to do for us?"

None of this means don't buy. It means know the real number before you do.

Renting isn't the Consolation Prize

Renting gets treated as what you do while you save up to buy. For a lot of retirees, it's a better strategy on its own terms.

Rent a place for the months you'd actually be there, and your cost is capped and known. No assessments. No roof. No hurricane deductible. No property manager. Your capital stays invested and available. And if the neighborhood changes, or your knees change, or the grandkids end up in Denver, you just go somewhere else next year.

That flexibility has real financial value. It just doesn't come with a deed, so people don't count it.

Some of my clients rent every winter and have no intention of ever buying. They're not stalling. They looked at what ownership costs, what it locks up, and what it commits them to, and decided the rental version of the dream was the one they actually wanted. That's a plan, not a compromise.

How I'd Approach It

Rent the exact stay you're imagining before you buy it.

Not a long weekend. If the fantasy is January through March, rent January through March. A week in perfect weather tells you almost nothing about what a place is like to live in for a season — which restaurants close in the off-months, how far the good hospital really is, whether the building's full or half-empty, whether you're bored by week six.

Do that for a year or two, in more than one location if you're not sure. Then decide.

If you buy after that, you're buying with conviction instead of hope, and you're far more likely to be one of the clients who loves it. If you don't buy, you've saved yourself a very expensive lesson. Either way you've made the decision with information instead of enthusiasm.

Buying a second home can be a great decision. It's just not one to make on a feeling in February, when everything is warm and the seller is charming and Chicago is 8 degrees.

Next: What Does it Actually Cost?

It depends entirely on your numbers — the price, the carrying costs, how long you'd keep it, and what you'd have earned on the money instead.

So in my next piece, I'll walk through the real math of owning versus renting the same weeks each year, and share a calculator we built that lets you run it with your own figures. It won't tell you where you'll be happy. It will tell you what each path costs.

Every situation is different, and the tax treatment of a second home depends on facts specific to you. Worth a conversation with your tax professional before you sign anything.

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