Our Process

Just as we stand behind our clients to help pursue their financial dreams, we have teams standing behind us, supporting our business.

Client assets are held with BNY Pershing, one of the most established and respected custodians in the financial industry. BNY Pershing serves millions of investors and thousands of advisory firms worldwide, providing custody, clearing, and technology solutions at an institutional scale.

BNY Pershing traces its roots back to 1784, when it was founded by Alexander Hamilton, making it the oldest continuously operating bank in the United States. Through centuries of economic cycles, market volatility, and global change, BNY Pershing has remained a pillar of financial strength and stability.

Importantly, our client’s investments are held separately from Shoreline Financial Partners. As an advisor, we provide guidance and oversight, but we do not take custody of client assets.

Assets held at BNY Pershing benefit from:

• SIPC Protection
  Securities Investor Protection Corporation (SIPC) coverage up to $500,000 per client (including $250,000 for cash), which protects against the loss of securities due to custodian failure.
• Excess of SIPC Coverage
  Pershing also provides additional insurance coverage beyond standard SIPC limits, offering further protection for client assets.
• Robust Cybersecurity Infrastructure
  BNY Pershing dedicates significant resources to cybersecurity, data protection, and fraud prevention. These measures are all designed to support the security of client information and assets in today's evolving digital landscape.

Shoreline Financial Partners operates under the oversight of Cetera, one of the largest independent wealth management firms in the country.

Cetera serves as the compliance, supervision, and regulatory oversight arm, providing us with the tools and resources we need to operate within strict industry standards and fiduciary best practices.

Our layered and comprehensive approach is aimed at providing clients with peace of mind. We maintain independent custody at a globally recognized institution, are backed by institutional-grade cybersecurity, have structured investor coverage measures, and uphold rigorous compliance oversight.