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By the time you can buy it

By the time you can buy it

August 10, 2026

On June 12, SpaceX went public in the largest initial public offering in history. It raised roughly $75 billion at a valuation near $2 trillion, and it did something unusual on the way out the door: it set aside close to 30% of the offering for individual investors. For a deal that size, the normal figure is in the single digits.

It was, by design, the most accessible mega-IPO ordinary investors have ever been handed.

Shares priced at $135, opened around $150, and finished the first day near $161. In the weeks since, the stock has traded back below both of those numbers. That's not a scandal and it isn't a verdict on the company. New listings are volatile, and one quarter tells you very little about a business that plans in decades.

But the price isn't the interesting part. The calendar is.

Companies don't need us anymore

There was a time when going public was how a growing company raised serious money. That's no longer true. Private capital is abundant, staying private avoids quarterly earnings pressure and a heavy disclosure burden, and a company with willing backers can now fund itself for decades without ever ringing a bell at an exchange.

The result shows up in the numbers. The count of publicly traded U.S. companies is roughly half what it was in the late 1990s. Businesses that once listed within a few years of founding now routinely wait ten, fifteen, twenty-four.

For an investor building a retirement portfolio out of public stocks and bonds, that has a consequence worth sitting with: a growing share of the economy's compounding is happening somewhere you aren't.

An IPO is frequently not the beginning of the opportunity. It's the moment the people who already had it get their exit.

That framing explains a lot of what looks strange from the outside. Early backers, founders, and employees have held illiquid positions for years, sometimes decades. The listing is what finally lets them sell. Lockup periods delay that selling for a stretch, and when those expire, more supply arrives. None of that means a company is bad. It means the first months of public trading involve a lot of ownership changing hands, and price moves during that window reflect the transition as much as the business.

Three doors into the same building

If you decide you want exposure to companies before they list, there are essentially three ways in, and they are not interchangeable. Which door you use shapes your experience more than most people expect.

Direct private funds

You commit capital to a fund that buys private companies. This generally requires meeting income or net worth thresholds, and the money is committed for years, drawn down on the manager's schedule rather than yours. The most direct route, and the least forgiving if your circumstances change.

Semi-liquid vehicles

Interval funds and non-traded business development companies sit in the middle. Lower minimums, broader eligibility, and a redemption window on a set schedule — typically quarterly and capped at a percentage of the fund. Useful, but the word to underline iscapped.

Publicly traded funds holding private positions

A number of ordinary mutual funds and ETFs hold a sleeve of private companies alongside their public holdings. No accreditation requirement, no lockup, and you can sell any day the market is open. Your exposure is indirect and diluted by everything else the fund owns, which is precisely the trade: less concentration, far more flexibility.

That third door is the one most people don't know exists. It's also the one most likely to already be open in a portfolio someone already has. If you've wondered whether you had any exposure to a company that just listed, the answer is sometimes yes, indirectly, through a fund you've owned for years.

The next ones are already in line

This wave isn't finished. Two of the largest artificial intelligence companies filed confidentially for public offerings in June, with reported private valuations approaching a trillion dollars each. Timing has reportedly been in flux, with at least one weighing a move into next year.

~$2T

SpaceX valuation at listing, June 2026

~30%

Of the offering allocated to individual investors

24 yrs

Between founding and the first public share

Expect the same pattern of coverage each time: an enormous headline number, a first-day move dissected minute by minute, and a great many people deciding what to do in the space of an afternoon.

What to actually do about it

Very little, urgently. That's not a dodge, it's the point. A listing is a liquidity event for existing owners, not a deadline for you.

If you want exposure, decide three things first

Which door.  Direct, semi-liquid, or through a public fund. They carry completely different lockup, eligibility, and cost profiles, and the right one depends far more on your circumstances than on the company.

How much.  Size it as a slice of your portfolio you could leave alone through a bad stretch, because the entire premise of private markets is that you cannot easily change your mind.

Whether you already have it.  Check what your existing funds hold before you go buy something new. People are frequently more exposed than they realize, and occasionally less.

The gains that made SpaceX a $2 trillion company accrued over twenty-four years to people who couldn't sell for most of them. That's the actual lesson of this moment, and it applies just as well to the offerings still queued up behind it. Access is not the same as opportunity, and being early is not something you can buy on the day everyone else can buy it too.

What you can do is decide, deliberately and in advance, how much of your plan belongs in the part of the market you can't sell on a Tuesday.

Next in this series: What you're actually being paid for when you give up liquidity, what happened this spring when a lot of investors asked for their money back at the same time, and how to size all of this inside a real portfolio.

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This material is for informational and educational purposes only and does not constitute investment, tax, or legal advice, nor a recommendation of any particular investment, strategy, or product. It is not an offer or solicitation. Companies and offerings referenced are named solely to illustrate publicly reported events and are not recommendations to buy, sell, or hold any security. Market data and valuations referenced were reported as of mid-2026 and are subject to change. Alternative and private market investments are complex, often illiquid, may employ leverage, may involve higher fees, and are not suitable for all investors; certain of these investments are available only to investors meeting specific eligibility requirements. Diversification does not guarantee a profit or protect against loss. All investing involves risk, including the possible loss of principal. There is no assurance that any investment strategy will be successful. Neither Cetera nor any of its representatives may give legal or tax advice.

Registered representative offering securities through Cetera Wealth Services, LLC, member FINRA/SIPC. Advisory Services offered through Cetera Investment Advisers LLC, a registered investment adviser. Cetera is under separate ownership from any other named entity.